It’s a known fact that a lot of sporting teams host games where
they give out hundreds or even thousands of bobble head dolls to fans who come
to the games. They usually refer to this strategy as bobble head night. These
nights are usually held to encourage people to come to the venue early and
plenty. This is one of the most effective strategies used by teams to encourage
fans to come as shown by the countless of times that it was used as a marketing
strategy. It’s not a pipe-dream to have 10,000 fans flock to the venue a few
hours before the game if you promise to give out dolls to the first certain
number of fans.
If you own or manage a team, you should really consider holding
your own bobble head night. A good way of doing it is to pattern them after the
most popular player in your roster or you can go for custom
bobbleheads cheap. This way, it can be a collectors’ item. Of course, they will
also draw in the fans because you’re giving out bobble head dolls of your most
popular player. If you prefer, you can also honor an ex-player by holding a
bobble head night in his honor.
We have to do a reality check, though. Not a lot of people own
or manage sporting teams. Does this mean that you can’t take advantage of its
benefits? Obviously, you can’t directly take advantage of the fact that a lot
of fans will come out to watch the game. After all, you don’t own a team. But
still, you can take advantage of them indirectly by teaming up with the team.
You can be a sponsor since it’s very common nowadays. Team owners, no matter
how wealthy, are always looking for sponsors. This is perfect if you own a
business. You can sponsor the bobble head night yourself by gifting a
personalized or custom-made bobble head cheap dolls.
You can talk to the team about what they want to see in the
bobble head dolls. Do they want a design patterned after their most popular
player or mascot? Once you have that information, you can team up with a good
manufacturer so you can turn their preference into reality.
When you are going to sponsor them, you need to take extra care
of everything including paying for them as well. It’s pretty obvious how
they’re going to benefit the team. They’re going to help draw the fans and
support the team as the team gives them out. It’s already established that it’s
a good marketing and promotional strategy. Best of all, they didn’t have to pay
for them.
So how is this going to benefit you? Obviously, it should be a
two-way street. In return for paying and taking care of them, the team should
allow you to put in your company’s information. Better yet, you can negotiate
if you can put in a sales message. For example, you can have the bobble head
dolls say your company’s sales message. A great manufacturer can take care of
that for you. At the very least, you can put in “Sponsored by” and then add in
your company’s name, phone number and website information. This is perfect if
the team’s fans are your target market as well.
The best thing about it is
you don’t have to pay a lot of money to sponsor a bobble head night. You just
have to talk to a trusted manufacturer.
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